Ben & Jerry’s Homemade, Inc,NBCUniversal Television Consumer Products Group and ‘Late Night with Jimmy Fallon’ are teaming with iconic ice cream company Ben & Jerry’s to introduce the new flavor entitled ‘Late Night Snack.’ The unique new flavor features a rich vanilla bean ice cream with a salty caramel swirl and crunchy fudge covered potato chip clusters ‘ the perfect mix of salt and sweet for a late night snack. The concoction was inspired by a ‘Late Night with Jimmy Fallon’ skit in which Fallon and house band The Roots performed an original song, ‘Ladysmith Snack Mambazo,’ about Ben & Jerry’s ice cream. Late Night Snack begins arriving in supermarkets and Ben & Jerry’s locations around the country this week.‘When we learned that Jimmy Fallon was a fan of Ben & Jerry’s, and he was willing to support the Fair Trade effort, we jumped at the chance to develop a new flavor inspired by his skit,’ said Ben & Jerry’s Co-founder Jerry Greenfield. ‘Our team came up with a truly unique flavor that is one-of-a-kind, just like Fallon!’The research and development team at Ben & Jerry’s had long considered a flavor with potato chips in some fashion. After initial talks with Fallon, who suggested fudge covered potato chips as a chunk in his flavor, the Flavor Gurus at Ben & Jerry’s knew they had to make the combination work.‘Having our own flavor of Ben and Jerry’s gives everyone here at ‘Late Night’ an excuse to do what we were doing anyway, staying up late and eating pint after pint of Ben and Jerry’s ice cream. Only now we can call it ‘research,’‘ said Fallon. ‘And we came up with the perfect combo of salty and sweet. I can’t wait for people to try it!’‘It’s been really fun working with Ben & Jerry’s on Jimmy’s concept for Late Night Snack,’ said Kim Niemi, Senior Vice President, NBC Universal Television Consumer Products. ‘With this partnership, ‘Late Night with Jimmy Fallon’ has a great opportunity to create something delicious and do something good – by joining in the efforts to encourage Fair Trade food practices.’In February 2010 Ben & Jerry’s pledged to convert its product line to Fair Trade certified by 2013. Fair Trade supports fair wages, a safe work environment, sustainability for the land, animal husbandry and community development for farming communities. Accordingly, Late Night Snack is made with Fair Trade vanilla in the vanilla ice cream and Fair Trade cocoa in the potato chip cluster fudge coating. NBC and Fallon have pledged their share of the proceeds to Fair Trade Universities to encourage the use of Fair Trade products on campuses around the country.For more information on Ben & Jerry’s or to find your local Scoop Shop, visit www.benjerry.com(link is external).About ‘Late Night with Jimmy Fallon’In March 2009, ‘Late Night with Jimmy Fallon’ made its broadcast debut with Fallon as the third host of the NBC comedy-talk franchise. The show serves as a platform for comedy, music and A-list talent out of NBC’s Rockefeller Center Studio 6B. The show continually garners attention for viral videos, audience games, and prominent guests. Fallon’s choice of house-band, The Roots, has been universally praised.”Late Night with Jimmy Fallon” is produced by Universal Media Studios and Broadway Video. Lorne Michaels is the executive producer. Michael Shoemaker produces. Gavin Purcell co-produces.For more Late Night, please visit http://www.latenightwithjimmyfallon.com/(link is external).About Ben & Jerry’sBen & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee-led Ben & Jerry’s Foundation in 2010 totaled over $1.8 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerry.com(link is external).* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows. NEW YORK–(BUSINESS WIRE)–
For all the Latest Sports News News, Cricket News News, Download News Nation Android and iOS Mobile Apps. New Delhi: The Pakistan Cricket Board (PCB) has decided to significantly reduce the number of players who will be given the central contracts later this month. The PCB last year in August had given 12-month central contracts to 33 players in different categories and interestingly only 10 to 12 players in the existing list have played for Pakistan.”For example batsmen Saad Ali, Rahat Ali Rumman Raees, Sahabzada Farhan, Umaid Asif, Talat Hussain, Mir Hamza and Usman Salahuddin hardly played a few games here and there for the national team in different formats,” one source in the PCB pointed out. The PCB has hence decided to reduce the number of players to 15 or 20 who will get the central contracts.”The idea is that central contracts should be given as incentives to players and should be performance-based contracts,” the source said. He said that although the number of players will be reduced in the new central contracts list, the monthly retainers will be enhanced. Recently, the PCB also reduced the number of national women players given central contracts from 15 to 10 but increased their monthly salaries and match fees.The source said that under the revamped domestic cricket system, the board was planning to give domestic central contracts to players who will be picked for the provincial teams for first-class cricket and also play in other formats for their regional outfits.”Each province will have 34 contracted players and if you take his monthly retainer, match fees, win bonuses into account a top player should earn an annual income of around 2 to 2.5 million rupees from just playing in domestic cricket,” the source added. He made it clear that the players who get Pakistan central contracts can play for their provinces in domestic cricket but will not get the domestic contracts.”Initially the PCB plans to directly select the provincial squads and also provide funds for domestic cricket before they become self-sufficient.” The PCB, on the directives of the prime minister Imran Khan, who is patron-in-chief of the board, has announced they are revamping the domestic structure from this season with only six provinces to compete in the first class tournament, and departments and institutions would have no more role to play in domestic cricket.