, according to Taobao insiders, the company no KPI assessment of the twelve, no transaction volume requirements. Is mainly for a play, not just promotions, but the propaganda of something new." Twelve tomorrow will come to the party, in 2012 it was no surprise as the war of price and promotion of the highest frequency in a year. December is a key month for the financial statements of various enterprises, many electricity supplier companies with blood for the market model can continue it?
Taobao: the main small sellers
and "double eleven, twelve zero threshold activities will be open to businesses, will not set up the main venue and the venue." According to taobao.com marketing director Xia Ji said, instead of the "man", "beautiful" five theme pavilions, and is not in accordance with the commodity categories and attributes to divide, instead of using more than and 240 tags to define the goods.
in the past, the main venue plus the number of venues will not be more than a dozen. But this year, twelve, Taobao will be a change in the usual vertical organization form according to the category, the event page according to the life scene and the theme for the show, from the front view, the venue will be here is more similar to the one of interest groups, such as "I most unusual folk style" and "national biggest brand" etc..
, according to Taobao insiders, the company no KPI assessment of the twelve, no transaction volume requirements. Is mainly for a play, not just promotions, but the propaganda of something new."
for small sellers, this year twelve is attractive, taobao.com no longer require the seller to discount promotions, can be independent to commodity pricing. In the traditional promotion, pricing authority has always been the most powerful weapons platform, sellers and buyers can only passively follow. The twelve, taobao.com does not like in previous years, to set up any unified rules of engagement, as long as it is normal business in the Taobao store, can participate in twelve registration activities.
it is reported that from December 3rd to 11, all sellers participate in twelve goods will be on the Taobao platform equal to consumers, and consumers purchase, collection, sharing, or an advisory Wangwang are likely to improve the display of goods in the position on the page.
Taobao side said that the future of e-commerce market will be more personalized, selling explosive behavior from the beginning of last year, less and less. Taobao does not rely on selling explosive, and rely on a variety of personalized things. I hope to be able to make such a sound by 1212, rather than allowing businesses to sell a single product."
tit for tat price war is difficult to
"after 618, 818, eleven two rounds of price war, the corresponding price war does not appear to be the industry of great concern." In the view of suning.com executive vice president Li Bin, the three factors determine this year – not tit for tat price war:
first, ultra low price in November