in the first 13 milliseconds before you started the presentation, your potential customers have begun to visually identify the image content of the presentation, and began to emotional processing.
it’s 10 times faster than the blink of an eye.
conscious when they start to understand what you have been introduced, according to the first impression to judge your materials, they will be in emotional experience, and to filter by some cognitive biases.
in less than a second time, the decision has begun
as the visual image is spread in your brain, this basic visual processing is just the first step in a series of activation and processing. In less than 100 milliseconds, the brain’s emotional processing section is activated, and soon the visual cortex will follow up to help you decipher what you see. Finally, in less than 1 seconds after the image is seen, your prefrontal cortex begins to make decisions. It’s only a few hundred seconds from photon to choice. That’s why design can have such a strong impact on sales psychology. Your reactive visual processing takes place so rapidly that it sets the tone for all subsequent high-level cognitive processing.
design can influence and persuade your potential customers. If the design of the sales presentation is properly used, you may have won the favor of potential customers without even opening your mouth.
your sales materials design will immediately trigger the first impression of the brain
and the emotional reaction will give you the next sales interactive tuning
human beings are always ready to identify other people’s emotions, which helps us to grasp the complex social structure. For example, if you see someone smile, your amygdala can recognize that it is "happy" and keep you in mind. A strong handshake or a pleasant greeting can trigger the same effect.
that’s the power of first impressions. In a 2009 study at the center for Neuroscience at the New York University, Daniela Schiller and her colleagues looked for a link between the first impression and the nervous system. They found that during a positive first impression, amygdala activity increased, which in turn affected the subsequent attention to interaction.
in the amygdala
the amygdala is a part of the amygdala beneath the cerebral cortex. The cortex is the part of the brain that controls consciousness, and the subcortical structures are much older in evolution and are crucial to how we deal with emotions.
when you’re scared, it’s because the amygdala makes you feel scared. When you feel love. Without the amygdala, you don’t feel any.