the day before, at Peking University Centennial Hall held the "North Road: new media situation, with the new media features clear," Web2.0 communication power of deconstruction and restructuring "and" participatory journalism opportunities "and" dangerous "," wireless Internet, mobile phone TV, TV2.0 other topics have become the focus of the media.
network from SNS website wealink.comCEO Chen Haoyuan said: "in order to participate in the new media situation" as the characteristic, it is the Web2.0 of "humanism", "interaction" is the core value of the media in the field of natural embodiment.
Southern Metropolis Daily (hereinafter referred to as "Nandu"): what do you think of the new media changes under the background of Web2.0?
Chen Haoyuan (hereinafter referred to as "Chen"): blog or podcast, or the user is creating content. They not only create content, but also the interaction of the communicators and audiences. This trend has caused a lot of confusion in the operating system of the traditional media, and even the portal is also increasingly clear that the past look at traffic, look at the value of the PV system is facing digestion.
"participation" and "interaction" is the key word
Nandu: how do media people, or Internet users, respond to this change?
Chen: look at the ability to grasp the whole process of participation in the production and dissemination of personal.
after the user creates content, the core value and operation mode of the media have changed. We used to attract users and retain users rely on the good content; now in doing things, more important is how to provide services for users, direct participants in these new media, this is what we have been pursuing the "viscous".
previous portals, search, or focus on the core content of the page; and now, we must pay more attention to the people behind the page.
Nandu: how can you find the people behind those pages?
Web2.0; Chen: to find authentic and trustworthy individuals, it may be difficult in the traditional media, may be limited by the number of letters from readers, but in the era of the Internet is relatively easy. Do not forget, the new media and the spirit of Web2.0 is "participation", "interaction", in this kind of personal participation, the individual and the social space, is