The key is to have
business experience, experience one can not have, need to slowly accumulate, so we do not need to worry, Liang Xinwen is a successful business woman, so admired by many people. In fact, her entrepreneurial way is not Everything is going smoothly., according to her words, in early also suffered a lot, only today’s success. When young, she was a salesperson shoes shop, so for this industry is relatively well understood. In a few years later, she started her career with 40 thousand yuan.
According to Liang Xinwen
, shoes customers to housewives and the elderly, more specifically, a thirty or forty year old housewife is the main consumer of shoes stores, many old customers will become loyal customers come back. Target customers for their own stores, she is also very targeted in terms of management.
"Excuse me" traditional culture
Liang Xinwen said that there is a certain historical background cloth goods, shoes to do business, to dig culture shoes. She said proudly: "you look at my store, is not very unique? The Chinese people are willing to carry forward the ancestors of things can flourish. I also pay great attention to the choice of shoes in the cultural taste, you see this brand from Qufu Confucius family." She took out a shoe with the bag, kraft paper, printed with a pattern of "the Analects", also use a look very like the Imperial Palace paintings with a sense of history and local painting, shoes complement each other.
2. integrity as the service for the first
What is the
shoes shop management skills? Liang Xinwen said that most of the old customers value integrity, so this is her business purpose. So she will not mind the price of shoes, with the service and integrity in place". For example, the customer came to the store to look at the shoes did not hesitate to buy, call home after delivery, even if it is a pair of shoes she will send home. In the cashier, a thick telephone contact with the customer, but also shows her care.
3. intimate promotion, open market
store at the beginning of how to open the market, Liang Xinwen did not mind. On a cold winter day, she had an idea that she could use. What is the shoe store? So, she put insoles, masks, mobile phone chain, such as small gifts. With emphasis on the quality of shoes shop, slowly opened the situation.
4. shoes also are focusing on innovation
is the spring and autumn season two shoes business season, summer sales will decrease. What is the shoe store? Must eat quasi trend in stock, to have a vision, combined with the regional consumption habits and ability to anticipate the next season in style.