The seven mistakes and subsidies

shop skills is that you go to big cities or small towns, clothing stores are always the most common street scenery, and even can be said that the clothing store in the city to support the city plays a pivotal role. Therefore, we must master the skills to open shop, is a direct impact on the success or failure of an important factor.

1, store error. The process guidance in Fuzhou "eastime net" dozens of franchise store selection in the common franchisee said "I find a lot of shops, but the feeling is not ideal, the author examines its" feel "what is the basis that most people can’t say enough reason, few can say a few points the reasons, which are known as" the clothing business "for more than ten years, are in the" lot is not busy, did not form a clothing business district "as the basis. So, bustling areas and clothing business circle is really a good place to shop? I do not agree with this point of view, the main reason is the high cost of the downtown area and clothing business circle, the competition is more intense, consumer shopping mentality more dry. Therefore, the store agreed to join the conditions are: 1, shop area is slightly larger, generally more than 30 square meters; 2, with a radius of 500 meters around the "on" a certain number of residents; 3 pedestrians in the past, in front of the shop a lot. The reason for this is the shop conditions mainly consider less investment and tourists combining low rental shops can come up with an appropriate fee for media advertising, so that consumers have a brand identity, the offline transaction will reduce the difficulty. The source of the combination of static and dynamic, then consider the influence of the store has gradually expanded space.

2, cargo error. The clothing store goods selection errors are manifested in two aspects, one is the purchase by the owner of the feeling, the owner that good-looking style is poured into, and these styles are often not customers love; two is the choice of goods flow, see street fashions will enter, resulting in fierce competition in homogeneous products. The solution to this problem, the most important is that we must fully understand the needs of consumers, in the purchase before may be more than the customer communication, from the majority of customer needs into what goods, furthermore is to avoid the crowd purchase, so that you can avoid the price war with their peers. In addition, clothing wholesale market competition is also very intense, as far as possible when the purchase of wholesalers promised to return within a certain period of time, or according to the proportion of return, so you can reduce the pressure of the store inventory.

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