Baidu bidding mode and strategy analysis

We all know that

in the current development of the Internet and the Internet business sense, intermediate business has become more and more obvious, as the big boss of Baidu search engine industry also plays an important role, it is because Baidu has a competitor are not, it is more than half of the market share. Baidu now accounts for most of the market share. As long as the emphasis on their market share, it is already the user had to choose to bid on Baidu, advertising.

for Google or some other non mainstream search engine, the placement of advertising appears to be very simple. We will not repeat them in this. But for Baidu, even in the home put on the left side of the PPC advertising, the situation is more complex. I summed up the results of Baidu home advertising display, can be divided into the following four modes

A, Baidu home on the left side of the natural ranking area to provide 10 competitive ranking, on the right to provide 8 competitive ranking. This is the case, competitive ranking, priority will be displayed on the page on the left side, the other on the right shows including flip after right.

B, Baidu home on the left side of the natural ranking area to provide 4 competitive ranking, on the right to provide 8 competitive ranking. This situation is mainly reflected in a number of specific industries or part of the keyword Baidu provides only four bidding advertising.

C, Baidu natural ranking top and bottom of the site to provide 3 competitive ranking bit (up and down shows the same results), the right to provide 8 competitive ranking. This situation is mainly reflected in the absence of the left side of the auction, but there is a phrase match or a wide range of advertising patterns appear.

D, Baidu home on the right side to provide 8 ranking ppc. This situation is generally the keyword and content quality is relatively low.

want to know what time can advertising is not a simple matter in what position, because this with Baidu ranking algorithm and advertising policy change is constant dynamic adjustment, general corporate advertising display where, by Baidu PPC and keyword advertising system according to the correlation factors such as judgment, enterprise you can’t decide on which area, there is no direct relationship with specific matching.

different advertising ranking of the searcher’s attention degree is different, you can use this strategy more sophisticated designs, of course, the following strategies need to constantly try to guarantee the effect and dynamic adjustment.

, for example, is a strategy can not fight for the top four Baidu left the case, the first priority for the left side of the last ad, which may be able to attract more attention than the middle of the ad. Because the first place can be mistakenly hit, or that the user has more than three psychological goods. From the total conversion is not ideal, which I have proved in practice (personal point of view, depending on the industry).

another strategy is to strive for the right side of each subsequent page ranked first

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