talked about a huge audience and the growth potential of the market, "China" this noun is sure to make one of the artificial earthquake, can be very powerful enough in the potential market at the same time, also have a great challenge. With the popularity of mobile devices, the Internet and mobile devices in the 1 billion 300 million population (currently has far more than the numbers of China) at an alarming rate, it also provides a lot of other countries do not have business opportunities for a person of noble aspirations.
however, there are a lot of challenges to enter the Chinese market, we must first consider the language. Mandarin is the necessary basic skills of businessmen, in addition to the daily communication, but also as far as possible to eliminate regional and cultural differences. A lot of people have a strong sense of local, all want to find a reliable, not too large span of partners, to help their own better business.
in the field of science and technology in China, mobile is the core element of many entrepreneurial opportunities, because this platform has started a new level of communication has never been before. Think of many emerging markets and countries outside the west, PC, fixed line Internet, technology does not have a profound impression on the vast majority of users and influence, but the United States, Europe and other places have done. Admittedly, in China computer is relatively expensive luxury, has exceeded the average level of financial income per capita, currently only in many medium and high class began to spread, and intelligent machines is just emerging.
there is a technical challenge in the city area, the Internet is always available, is also a very reliable, but in the two or three line of the city quality began to decline, not to mention those remote rural areas. So even if everyone can afford to buy a computer, will certainly be affected by the Internet access level available, reliable and cost factors. Internet cafes are competing to provide a better network experience, but the mobile phone and other mobile devices have the potential to become a more meaningful and dedicated user access to the internet.
considering the Chinese investment opportunities, it is worth to clarify the background of the development of our national mobile market for readers: unlike the United States and Europe is the leading force in the high-end smart mobile phone, China Mobile is not the first choice of the Internet, such as iPhone and Samsung Galaxy S3 this kind of mobile devices are not the majority, because the the price has been relatively excess consumption area of some people. The medium and low end mobile devices provide a cheaper user experience, many of which are based on Android and localized customization services.
iResearch data show that Google’s own platform is currently in a leading position in China, in the last quarter of 2011 accounted for 55% of smartphone sales. Apple is still the most coveted technology company in the world, and its iPhone phone is still attracting huge crowds and great attention