at the end of last month, according to a survey released by the Domainnews website management authority, about 82% of the companies surveyed believe that the domain name lost than losing the CEO caused more damage, about 72% of the company believes that the more important an appropriate domain name than the right talent or appropriate office location. Sedo, which is responsible for implementing the survey, points out that an inappropriate domain name strategy would prevent the development of a company.
"this is not an exaggeration to say," the senior Internet legal scholar Zhang Fan said on taobao.com as an example, they nearly 9 million day traffic, nearly 18 billion 800 million yuan in sales each quarter, if a name such as the lost horizon, due not to renew and be registered first, it will bring direct and indirect losses for Taobao.
domain name as a business network on the business logo, and corporate brand, marketing more and more inseparable. Its role is no less than the celebrity president of the signs effect. For Chinese or Chinese companies, Internet watchers Zhao Fujun believes that Chinese CN domain name is particularly important.
survey shows that more than 90% of the public believe that the Chinese CN domain name is easier to remember and use, more than 70% of Chinese netizens said the Chinese language can carry the brand of Chinese enterprises. Chinese CN domain name has been IE, Firefox, Safari, Netscape and other international mainstream browsers and Microsoft VISTA operating system support. Newspaper reporter He Qing
lost domain lost $3 billion 200 million last year
(Microsoft) as an example, to spell out "Microsoft" is not more than 9 English letters, but "Microsoft" two characters, people not only is more important, for having heard it many times, not easy when the input error.
similar to the English domain name letters "O" and the number "0", the letter "I" and the number "1" and so on the appearance is very similar, it is easy to lose or malicious fraud. According to Gartner statistics show that in the United States, in 2007 due to similar domain name phishing losses caused by about $3 billion 200 million, an increase of $400 million compared to $2 billion 800 million in 2006.
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