called O2O that is Online Offline, simply say online payment, offline consumption, To. Is the next line of business opportunities and the Internet together, so that the Internet has become the front line of the transaction. Online services can be used online showmanship, consumers can use the line and screening services, online transaction settlement, and soon reached the scale. Now more popular group purchase websites such as the handle, the U.S. group is in fact the O2O mode, the core O2O model is very simple, is to bring consumers online store to reality: online payment for goods and services purchased offline, and then go on to enjoy the service line.
whether it is B2C (Jingdong mall, represented by excellence) or C2C (represented by Taobao) they are online payment, the purchase of goods will be put into the box through the logistics company to your hands. O2O is the online payment, purchase of goods and services under the line, and then go on to enjoy the service line, eliminating the link in logistics, B2B, B2C, C2C in the industry, the logistics cost greatly inhibited their development, from the self built logistics system and a number of B2C companies can be seen, especially by Liu Qiangdong on behalf of Jingdong mall. But the O2O model is omitted this part of logistics, will provide more profits to the seller, and the buyer can get more affordable, and O2O mode can be Jingdong, Taobao can not be achieved or is not easy to achieve good industrial operation, such as catering, automobile maintenance industry the service industry, etc..
I think the group purchase and 58 flea market, short rent and so on by the local commodity based industries should belong to the generalized O2O model, or we can call O2O, in the business model can emulate Taobao style mode, to the seller and the seller to provide a trading platform service fee advertising fees, fees, bidding mode to profit. However, O2O model also has its own flaws, for example only local consumption, consumption is not the remote possibility, although save logistics costs, but may lose its product price advantage, so the author thinks that O2O model should avoid weaknesses, and Jingdong, Taobao advantage project competition, can focus on they are weak or even to the realization of the link, such as catering, service, auto parts and so on are good projects.
Of course, some advantages of the project in
Jingdong, Taobao, O2O model is not necessarily that can not be done, it still has great space to play, take the basic necessities of life in people’s daily life in the clothes, this is a good product in online sales, online sales but the biggest disadvantage is try on. The O2O model is a good solution to this problem.
believes that every city and even every county will have a shopping center, and the O2O model is actually a local shopping center, but the next line shopping plaza