July 6th, the United States data monitoring agency AppAnnie said that in the first quarter of this year, iOS Platform China App downloads ranked second in the world. But in stark contrast, China’s iOS platform revenue only ranked eighth in the world. China’s average revenue per download is only $0.03, $0.28 U.S. users of $1/10.
this data once again aroused the resonance of the domestic developer groups.
over the past year, the tide of opening up and cooperation in the Internet industry set off waves, whether it is the Internet giant, mobile phone operating system, or telecom operators, are from the open banner.
open platform for the industry to hold a praise, and even that grassroots entrepreneurs spring coming. Which platform is more favorable to growth? Developers has a set of standard, users and revenue is undoubtedly the best way to choose their platform. Although nearly 70% of developers are still on the brink of profitability, but they still believe that a good platform will give them a chance.
operator platform dilemma
days ago, during the Asian Mobile Communications Exhibition held in Shanghai, China Mobile, NOKIA, BlackBerry have held their developers conference, attempt to rely on technology, operation, etc. for China into 1 million developers. At the same time, the three conference was scheduled to start at 2:30, but because there are a number of industry heavyweights to participate in the utility of the majority of developers into the China Mobile conference room.
information consulting service limited company all day long leader Mr. Gao told the "daily economic news" reporter: "NOKIA and BlackBerry are not the mainstream, but China Mobile can also, but only music video application, customized ringing tone, there is little hope, other basic game."
it is understood that the company’s original main business mobile phone SP, is inextricably linked with the operators, now in the China Mobile app store MobileMarket (hereinafter referred to as the mobile mall) start third party application development, but the income has plummeted compared to SP, "every month to earn hundreds of thousands of very easy, now every month will earn more than 10 thousand, in the mobile application store, music, video and books are used relatively easy to profit."
although the high income brought by the mobile mall is not satisfied, but compared to other developers he has been lucky.
China Mobile Internet base mobile mall market sources, as of June this year, the whole network mobile mall, the number of registered users reached 200 million, daily downloads up to 2 million enterprises, 7696 developers, individual developers in 3 million 720 thousand, more than 120 thousand apps. However, the rapid development of the number of applications at the same time, the income has not improved, the current sales of around 50 million yuan, and with the developer to take the 37 into the model.
it can be seen that the developer gains from the mobile mall >