ITB Berlin 2017 impressively underlined its outstanding travel trade show network once again after conducting its show in Berlin. International trade visitor numbers increased significantly and participation raised upto 28,000 delegates (an increase of 7.7%). Politicians and diplomats from Germany and abroad were present at the show. In addition, 110 delegations, 72 Ministers, 11 State Secretaries and 45 Ambassadors from around the world visited ITB Berlin 2017.Over the five days of the show, more than 10,000 exhibiting companies from 184 countries and regions displayed their products and services on 1,092 stands to visitors. The global tourism industry exhibited its latest products and trends in an area covering 160,000 square metres.The spotlight was on Botswana as the Official Partner Country of ITB Berlin. On the eve of ITB Berlin, Botswana hosted a spectacular opening ceremony. As a green destination in the heart of Europe, Slovenia, the Convention & Culture Partner of the show presented sustainable tourism concepts and a wide range of cultural attractions at ITB Berlin. Among other exhibiting nations, Turkey, the United Arab Emirates, Poland and Belarus provided a concentrated display of information and the latest medical tourism products at the Medical Pavilion.David Ruetz, Head, ITB Berlin, expressed that the reorganisation of the halls was very well received by exhibitors and visitors. “Compared to last year, we were able to offer our partners nearly 2,000 more square metres of floor space. Due in particular to the recent sharp increase in demand from Arab countries, the layout of a number of display halls had been changed,” he said.Taleb Rifai, Secretary-General, World Tourism Organisation (UNWTO), said, “ITB Berlin 2017 was another show of the strength of the tourism sector. UNWTO was particularly pleased to see how this year; the ‘International Year of Sustainable Tourism for Development’- ITB Berlin has placed the issues of sustainability even higher in its agenda making a critical contribution to make our sector more responsible and competitive.”Minister of Tourism of Botswana, Tshekedi Khama, said, “We are really honoured to have been able to partner with ITB Berlin. We obviously came here with every intention to get as much out of it for our country as possible and to share with other countries and participate with ITB Berlin. It was a wonderful opportunity and ITB Berlin was more than what I could ever have imagined.”According to preliminary figures, around 60,000 participants came to find out about the latest trends on the exhibition grounds. As in previous years, it was possible to book tours directly at ITB Berlin. Over 5,000 accredited journalists from 76 countries and around 450 bloggers from 34 countries reported on ITB Berlin.The exhibition is a networking event for the international travel industry. Witnessing its demand in the global market, ITB China is due to be launched in Shanghai from May 10-12, 2017 at Shanghai World Expo Exhibition and Conference Center. Some of China’s leading travel companies will be represented at the show.Launched 10 years ago, ITB Asia, which takes place annually in Singapore has established itself as the leading B2B event for the Asian travel market. With just under 800 exhibitors from over 70 countries and around 9,650 participants from 110 countries, this trade show and conference points the way forward for Asia’s tourism industry.The next ITB Berlin will take place from March 7-11, 2018.