A participant in the Broccoli Project incentive scheme with his reward for having an HIV test. Men wait in the Tutu Tester mobile facility for their turn at the test. Biometric identification helps keep track of people who have been tested at the Tutu Tester. (Images: MarcAnthony Zimmermann)Jennifer SternDespite the efforts of governments, charitable foundations, NGOs and individuals, half of the world’s population remains in poverty, with 3.9-billion people living on less than US$2 a day. It’s even biblical – the poor will always be with us.But it’s only recently that the poor have ever been seen as anything other than a problem that needs to be swept under the carpet, shipped off across an ocean or dealt with in some way. The most notable of the people proposing a different way of viewing the poor is CK Prahalad, author of The Fortune at the Bottom of the Pyramid.Prahalad suggests that we stop thinking of the poor as a problem, or a burden, and start thinking of them as creative entrepreneurs and valuable consumers. These people “at the bottom of the pyramid” may not have much individual spending power but, because there are so many of them, collectively they represent Prahalad’s eponymous fortune.This realisation has not necessarily always been to the advantage of the poor, as it has opened them up to exploitation by ruthless corporations prepared to chase profit by any means. But there are also creative ways to make a profit from the bottom of the pyramid while offering a service that people actually need and want.So it was with all this in mind that MarcAnthony Zimmermann hit on the idea of an artist-endorsed starter pack for mobile phones. A joint collaboration with cellular operator Cell C, South African kwaito musician Zola and Zimmermann’s company Punq saw the launch of the Hola 7 starter pack in May 2008.Endorsed by an iconic local musician, the package offered real benefits to the users – allowing them reasonably priced access to the benefits of mobile phone technology. And one thing Zimmermann does like is technology.“But I really want to use my knowledge and creativity to do something with meaning,” Zimmermann says. “To do something good – while using cool technology, of course.”One of the most inequitable facts of modern life is that everything is cheaper for the rich. The more you have, the more you get given – a phenomenon graphically illustrated by loyalty programmes. Be it airlines, life insurance, coffee shops or credit cards, the more you spend, the more you are given. And that got Zimmermann thinking.“How,” he wondered, “could the poor benefit from incentive programmes without being made to spend more?”And what kind of incentives should they be offered? He is rather scathing of the rewards offered to the rich by most loyalty programmes, calling them “all sorts of junk you didn’t know you didn’t need, or stupidly valued voyager miles”.For Zimmermann, the one incentive scheme that stood out was Discovery Vitality. While it is still aimed at relatively affluent people, it offers rewards for positive life-enhancing behaviour. You get points every time you go to the gym, if you give up smoking (or have never started), if you lose weight (or don’t have to) and for routine preventive health checks like cholesterol tests and pap smears.“If the wealthy can be rewarded for healthy life choices with cheaper movies, holidays and aeroplane flights,” he thought, “why can’t the poor be rewarded for similar behaviour with more appropriate incentives?”And so the Broccoli Project was born. The basic idea is simple. Poor people are encouraged to take preventive health measures, keep their children in school and try to find work if they are unemployed. With families at the bottom of the pyramid, the incentives for these positive efforts are cash or vouchers for food, clothing and/or building materials.The pilot project was run in conjunction with the Tutu Tester, a mobile clinic run by the Desmond Tutu HIV Foundation. The Tutu Tester travels from community to community offering free HIV, blood pressure and diabetes testing, along with comprehensive counselling services. If anyone is found to be HIV positive, or otherwise at risk, they are referred to primary health facilities.The Broccoli Project started off giving R75 cash as an incentive to take an HIV test, but they have since teamed up with retailer Pick n Pay and will be giving grocery vouchers in the future.The project is still in an early phase, but there are plans for expansion. They intend to add tuberculosis to the list of tests on offer, as well as sexually transmitted diseases other than HIV.All participants will be kept on a biometric database (this is where the cool technology comes in) and will be rewarded for, for example, taking an HIV test every three months, as well as remaining HIV-negative. Those who test positive will be given incentives to take their antiretrovirals. This is an important factor in ongoing treatment, as many of those receiving free antiretrovirals can’t afford to buy the nutritious food they need to maintain health.Other plans include incentivising people to keep their children in school, and unemployed people to seek work. But there is no limit to the life-enhancing activities that can be added to the programme.Future plans include a rollout whereby individuals or companies can buy Broccoli vouchers as incentives for employees, or just to give away to destitute people as an alternative to giving them money. The Broccoli Project is a registered Section 18a company, so vouchers will be tax deductable.The Broccoli Project is currently funded almost entirely from the profits of Hola 7, so Zimmermann is using the profits of selling mobile phone packages to (mostly) the poor to fund an incentive programme to better the lives of the poor. That’s really harnessing the power that resides at the bottom of the income pyramid.Do you have queries or comments about this article? Email Mary Alexander at [email protected] articlesLow-cost phones for Africa Mobile HIV testing in KZN HIV/Aids in South Africa Social Development in South AfricaUseful linksThe Broccolli Project Sinethemba Technology Cell C
12 Unique Gifts for the Hard-to-Shop-for People… 5 Outdoor Activities for Beating Office Burnout GroovesharkNumber of Songs: 13.2 millionPrice (monthly): Free (unlimited) / $9 per month for premium Geographic Availability: Everywhere but Germany and DenmarkMobile Platforms: HTML5 Web app, plus Android and an unofficial Windows Phone appOffline Syncing: NoSound Quality (bit rate): VariesWeb App: YesKiller Features: More fluid catalog with rare (and sometimes unauthorized) materialUsers: 20 million monthly uniques (not the same as registered users) Related Posts SpotifyNumber of Songs: 20 millionPrice (monthly): Free for desktop (limited) / $5 – $10 for premiumGeographic Availability: 23 countries (mostly western Europe & U.S.)Mobile Platforms: iOS (iPhone & iPad), Android, Blackberry, Windows Phone 8, SymbianOffline Syncing: YesSound Quality (bit rate): 160 kbps on desktop & “low bandwidth” mobile; 320 kbps option on mobileWeb App: YesKiller Features: Ability to import local MP3s; 3rd party add-on apps are excellentUsers: 24 million RdioNumber of Songs: 20 millionPrice (monthly): Free for desktop (limited) / $5 – $10 for premiumGeographic Availability: 24 countries (mostly western Europe & The Americas)Mobile Platforms: iOS (iPhone & iPad), Android, Windows Phone, BlackberryOffline Syncing: YesSound Quality (bit rate): 192 kbpsWeb App: YesKiller Features: Vastly superior UI designUsers: Unknown DeezerNumber of Songs: 20 millionPrice (monthly): Free for desktop (limited) / $5 – $10 for premiumGeographic Availability: 182 countries (U.S. launch expected in 2013)Mobile Platforms: iOS (iPhone & iPad), Android, Windows Phone 7, BlackberryOffline Syncing: YesSound Quality (bit rate): Up to 320kbpsWeb App: YesKiller Features: Ability to import local MP3sUsers: 26 million RhapsodyNumber of Songs: 16 millionPrice (monthly): $10Geographic Availability: U.S. onlyMobile Platforms: iOS (iPhone & iPad), Android, Windows Phone, BlackberryOffline Syncing: YesSound Quality (bit rate): 128 kbps – 192 kbps on desktop; 64kbps on mobileWeb App: YesKiller Features: Sells high bitrate MP3s for downloadUsers: 1 million (paid) 4 Keys to a Kid-Safe App Tags:#digital music#grooveshark#rdio#spotify#streaming music It’s going to be an interesting year in online music. The all-you-can-stream music subscription space is set to heat up, with rumored Spotify competitors from Google and Amazon potentially in the offing and an already-huge European service called Deezer planning to launch in the U.S. In the meantime, there are already a number of music subscription services to choose from, depending on where you live. None of them are perfect. Spotify and Rdio generally the lead the pack, each with its own impressively massive library of music. Spotify wins points over Rdio for letting you import your own MP3s, whereas Rdio’s interface design, especially on mobile, is vastly superior to that of any other offering.Then there are solid offerings from Grooveshark and MOG, both of which face an uncertain future, for completely different reasons. MOG was acquired by headphone maker Beats Audio, which plans to launch a new service called Daisy this year. Meanwhile, Grooveshark has faced a barrage of lawsuits from record labels, who accuse the startup of copyright infringement, but remains standing… for now.Which service is right for you? It depends on how much you value things like audio control, design aesthetics, music selection and user control. A year from now, the landscape may well look totally different and we’ll be updating this post accordingly. For now, here’s a comparison of the major all-you-can-stream music services. john paul titlow 9 Books That Make Perfect Gifts for Industry Ex… MOGNumber of Songs: 16 millionPrice (monthly): Free for desktop / $5 -10 for premiumGeographic Availability: United States and AustraliaMobile Platforms: iOS and AndroidOffline Syncing: YesSound Quality (bit rate): 320 kbpsWeb App: YesKiller Features: Streams are high quality audio by defaultUsers: 500,000
Horror is a very specific genre that calls for some unique lighting techniques. These five cinematography tips will make just about any horror film more stylized and effective.Horror films are all about tone, texture, and mood. Unlike many other genres that rely more heavily on other elements (dialogue, plot points, etc.), great horror films are all about style. That’s not to imply that a great horror film shouldn’t also have excellent dialogue and a great plot, but rather that those elements often take a back seat to the immersive mood and experience that a great horror film delivers.The two most important elements in creating that mood are sound design and cinematography, the latter being what we’re going to focus on here. Unlike lighting a comedy or drama, more rules can often be broken when shooting a horror film, and in many cases that translates to a more effective final product.If you plan on shooting some horror material in the future, then this article is for you. The five cinematography tips listed below will serve as some fundamental guidelines that you can follow throughout your time on set:1. Shoot Through ThingsIn the context of a horror film, this benign scene becomes something more sinister. Image from ShutterstockSome horror filmmakers are drawn to extreme closeups, but in my opinion doing the exact opposite is far more effective. Rather than always filling up your frame with your actors faces (just because it looks intense), challenge yourself to go wider.Imagine a scene where an actor is sitting alone in their kitchen. An extreme closeup on their face may show us some added emotion, but a wide shot taken from outside the house (looking in) could be far more powerful. Not only are you showing the isolation of the character, but you’re also creating a voyeuristic and unsettling feeling by shooting through a pane of glass, which is a technique that can be very effective under the right conditions.2. UnderexposeDavid Fincher’s Zodiac. Underexposed and super scary. Image from IMDbAs DPs, we have it drilled in our heads to always expose perfectly. We have more tools than ever (both in camera and otherwise) that enable us to nail our exposure. Though, in some cases, that isn’t what’s going to serve the story most effectively. On a horror film, underexposing can be extremely effective as it’ll leave more areas of the frame in the shadows and create a more mysterious feeling.Although you could technically expose normally and just color grade your footage to darken it in post, the end result won’t be quite the same. You want to actually light your scene in a way that feels organically underexposed, and bring that out even more in the grade. Don’t push things too far though, or you won’t be able to bump it back up in post if needed. About a stop of underexposure is all you need to set the tone.3. Use HazeEven the Exorcist is made scarier by fog. Image from IMDbUsing a tasteful amount of haze (or fog) can add a lot of texture to your scene. This is one of the oldest tricks in the book, but it’s still used on nearly every set (and for good reason). There’s absolutely no substitute for the look and feel that haze can bring to your scene, and it’s especially effective when it comes to the horror genre.Use a hazer or fog machine to add just a touch of haze to your scene, and be sure not to go overboard. A little bit of haze will go a long way, and much like underexposing, it can really help to set a unique and mysterious mood to your scenes.4. Don’t Be Afraid of Colored GelsBeyond the Black Rainbow. Below the Red Gel. Image from IMDbI almost always avoid using colored gels when shooting, unless I’m using them to correct the color temperature of a light (for example, balancing tungsten to daylight). That said, if I’m ever going to use them, it’s on a horror film, as that’s one of the only genres where I feel they can work exceptionally well.Red gels in particular can be really effective for horror, as the color red can inherently make your viewers feel unnerved. Avoid using colored gels in the way that a photographer might (such as on the rim light) and instead use them on your key. Let’s say you’ve got a scene that takes place in a dark hallway of a club. If your key light has a red gel on it, it will bleed over the faces of your actors and create a really stylized look. Again, know when to use this and when not to. If you mix colored gels with regular lighting (or natural light) you may just wind up with a strange looking image.5. Find Unique AnglesSome films are horrifying for different reasons. Image from IMDbThe most obvious example of a unique angle that works well for horror is the dutch tilt, though just about any unconventional angle can help play into the vibe of your film. Much like the other tips on this list, you want to use your camera angles to create an unsettling feeling within the viewer, and the best way to do that is to create an image that looks off balance. That’s why the dutch tilt works so well.Other examples would be a bird’s eye view or a very low angle shot looking up. Both of these are unique perspectives that we rarely see on film, and can really help to jolt the audience into the headspace of the characters. Always be sure that whatever extreme camera angle you’re going for still suits your scene, as the last thing you want is to stylize a scene or moment in a way that isn’t true to the story.Here are a few more thoughts, tips, and tricks from PremiumBeat dealing with the subject of cinematography:Cinematography Tip: Use Fog To Add Depth to Your ShotThe Art of Perspective and Symmetry in CinematographyPainting With Light: How To Fundamentally Approach The Craft Of CinematographyWhat are your favorite horror-centric cinematography techniques? Let us know in the comments below!
Jharkhand’s ruling BJP got a shot in the arm ahead of the Assembly elections in the State as some Opposition MLAs including two from the Congress and three from the Jharkhand Mukti Morcha joined the party at a function in Ranchi on Wednesday. Elections to the 81 Assembly seats in Jharkhand are due to be held by the end of this year.While Lohardaga MLA Sukhdeo Bhagat and Barhi’s Manoj Yadav were the two leaders who switched sides from the Congress, Kunal Sarangi (Baharagora), Jai Prakash Bhai Patel (Mandu) and Chamra Linda (Bishunpur) were the JMM legislators who joined the saffron party. Bhanu Pratap Shahi, another opposition MLA belonging to the Navjawan Sangharsh Morcha and representing Bhawanathpur, also chose to join the BJP.The State’s former police chief D. K. Pandey, who had retired from service this year, and a former I.A.S. officer Suchitra Sinha also joined the BJP in the presence of Chief Minister Raghubar Das, the party’s co-incharge for the election Nand Kishore Yadav, State BJP chief Laxman Gilua and former Union minister Jayant Sinha.“All these MLAs who have joined BJP today are influenced by the party’s ideology of ‘Sabka Saath, Sabka Vikas’,” Mr. Das told journalists in Ranchi. “They also want to provide a stable government in Jharkhand for its development and peace in society,” he added.
Read Next MOST READ Pussycat Dolls set for reunion tour after 10-year hiatus Magnolia cruised to victory despite missing the services of playmaker Jio Jalalon. Jalalon, a native of Cagayan de Oro, is with Gilas Pilipinas, which plays Japan on Sunday in the 2019 Fiba World Cup Asian qualifiers at Mall of Asia Arena. View comments Don’t miss out on the latest news and information. John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding The heady playmaker was pretty much unguardable throughout the game, especially in early part of the fourth quarter, where he toyed with Meralco’s defense. He hit a triple to make it 73-52, before zig-zagging his way for a nifty drive to make it 77-55, with 9:07 remaining.Lee finished with 21 points and three steals in just less than 20 minutes on the floor as he towed Magnolia (8-3) to the top two where it will be joined by San Miguel Beer.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutMeralco (4-7) will miss the all-Filipino playoffs for the third consecutive season.Ian Sangalang and Marc Pingris combined for 16 points, 16 rebounds and three blocks for the Hotshots, who shot 50 percent from the field while limiting the Bolts to just 35 percent. Google honors food scientist, banana ketchup inventor and war hero Maria Orosa Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City PBA IMAGESMagnolia locked up the second twice-to-beat advantage and eliminated Meralco from playoff contention after a 94-65 win in the 2018 PBA Philippine Cup at Xavier University Gym Saturday in Cagayan de Oro City.Paul Lee sparked a second-quarter breakaway that saw the Hotshots go on a 10-0 run to put the game away for good.ADVERTISEMENT LOOK: Iya Villania meets ‘Jumanji: The Next Level’ cast in Mexico Brace for potentially devastating typhoon approaching PH – NDRRMC LATEST STORIES Nietes, Viloria go for world crowns AFP official booed out of forum Typhoon Kammuri accelerates, gains strength en route to PH Families in US enclave in north Mexico hold sad Thanksgiving