Report: Male sports fans have big interest in women’s sports

first_imgLondon, Oct 4 (AP) Male sports fans make up more than half of the group of people with an interest in women’s sports, according to a report published Thursday by analysts Nielsen Sports.The report found that 84 percent of general sports fans in eight key markets around the world, including the United States and Britain, have an interest in women’s sports, and that 51 percent of those are male.”This research not only illustrates the vast amount of people actively interested in women’s sports today, but also shines a spotlight on the significant commercial opportunities on the horizon,” said Lynsey Douglas, who led the team behind the 32-page report “The Rise of Women’s Sports.” “From equal pay to record audiences and new media deals, women’s sport is one of the fastest changing areas in the sports industry, and is more important now than ever before.” The landscape for women’s team sports has changed dramatically over the past few years, creating the potential to increase the cost of broadcasting rights and the pay of the athletes themselves. While tennis and golf have led the way for decades in the professionalization and commercialization of women’s sports, their counterparts in team sports have lagged far behind despite some exceptions, such as with soccer in the United States.That’s all changing though, particularly in soccer, with leagues around the world being established. The Women’s European Championship in 2017, for example, attracted a television audience of 150 million, according to Nielsen.”Building on this momentum, next year’s Women’s World Cup is set to engage on a large scale and represents a great platform for brands to stand out,” Douglas said.advertisementNielsen found that of those people aware of next year’s eighth Women’s World Cup in France, 34 percent have already shown an interest. That’s not far off the 45 percent equivalent for this year’s men’s version in Russia, which was eventually won by France.With promotional campaigns still to come, Douglas said there is a “clear chance” to engage potential fans ahead of the tournament, which will be broadcast around the world. Major broadcasters, such as the BBC in Britain, TFI in France and Fox in the United States, will show extensive coverage of the competition.Nielsen’s research in the eight countries Australia, Britain, France, Germany, Italy, New Zealand, Spain and the United States involved 1,000 interviews per market, split between men and women between the ages of 16 and 69.(AP) AMSAMSAMSlast_img read more

Candreva: Italy criticism was excessive

first_imgItaly Candreva: Italy criticism was excessive after Spain loss Ben Spratt Last updated 2 years ago 07:09 6/9/2017 FacebookTwitterRedditcopy Comments() AntonioCandreva - cropped Getty Images Italy Italy v Israel Israel WC Qualification Europe World Cup Spain v Italy Spain Italy did not deserve the weight of criticism levelled at them after losing to Spain, according to the midfielder. Antonio Candreva believes the criticism Italy received after their defeat in Spain was “excessive” as the Azzurri returned to winning ways against Israel.Candreva and Inter 9/1 for Serie A titleItaly look certain to require a play-off to qualify for next year’s World Cup in Russia, having fallen behind Spain in Group G following a one-sided 3-0 loss in Madrid. Article continues below Editors’ Picks ‘I’m getting better’ – Can Man Utd flop Fred save his Old Trafford career? Why Barcelona god Messi will never be worshipped in the same way in Argentina Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing But Ciro Immobile’s sixth goal of the campaign ensured a 1-0 victory against Israel on Tuesday – all but securing a top-two place – and midfielder Candreva feels Italy deserve more respect for their work in the past year.”We needed a victory, we got it and I thought it was a positive performance that was consistent with the work we’ve done in the last year,” the Inter star said.”Criticism is part of the job, but we are a solid group and some of it was excessive. I think the Azzurri have done good things this year.| #Candreva : “These are games where you need to score early. It became easier after our goal.” #ItalyIsrael  1-0— Italy (@azzurri) September 5, 2017 “The defeat in Madrid was painful for us more than anyone – we were not expecting it and we have learned from our mistakes.”And team-mate Davide Zappacosta added that the Spain game offered Italy a reality check: “The game in Madrid made us realise many things.”We have to be a compact side, to fight for every ball and harass every opponent.”This sort of match [against Israel] is even more difficult as the opposition locks down all the space and make it hard for you.”last_img read more