A Comprehensive Guide to a Content Audit Related Posts jon mitchell The Dos and Don’ts of Brand Awareness Videos Facebook released version 5.0 of its iPhone and iPad app Thursday. It’s a complete rewrite of the app. It actually works now. The iOS Facebook experience has been miserable for a long time. With Apple on the verge of releasing Facebook integration to both OS X and iOS, the update is only the beginning of a much closer alliance between the two tech Titans against their common enemy: Google.Before, the Facebook app was just a thin wrapper for what were actually Web views. It wasn’t rendering Facebook with native code on the device. It was all running on Facebook’s servers, which made it grindingly slow and often resulted in absurd, inexplicable behavior. Users would tap on something to expand it and have something completely unrelated load instead. Now Facebook is a real iOS app. It loads fast, it scrolls smoothly, and it feels built into the iPhone and iPad. The visual design isn’t a huge change, though there are some more natural gestures you’ll notice.Facebook has two other fully native iOS apps that complement this update well. Its Facebook Messenger app allows for quicker individual and group messaging via Facebook, and Facebook Camera is the fastest way to shoot and upload photos to Facebook, as well as an attractive way to browse photo posts only.Neither of these apps is necessary – the flagship Facebook app can handle messages and photos – but together they make Facebook into a more complete part of the iOS experience. It’s a new direction for Facebook, which once ran headlong towards a totally Web-based future.Facebook has seen the drawbacks of an all-Web approach, and it has turned back. After a false start with Apple’s poorly received Ping music service, Facebook and Apple have found a way to work together, to the point that Facebook will soon be a built-in option for sharing and login on all of Apple’s platforms.Why the about-face? Apple and Facebook have realized that by teaming up, they can squeeze out their common enemy: Google.Google and Facebook clash over social software, and Google and Apple clash over mobile hardware and operating systems. These two areas of technology are increasingly intertwined. Our phones are where we communicate, and where we do much of our searching. All of these companies want to own this activity.By teaming up with Facebook, Apple gets all the advantages of the social network without any of the costs, including the kinds of personalization Google wants to build with Google+. And by joining with Apple, Facebook becomes more central to the lives of Apple’s elite customers. If Google gets squeezed off of the iPhone, both Apple and Facebook stand to gain. Facebook is Becoming Less Personal and More Pro… Tags:#Facebook#web Guide to Performing Bulk Email Verification
The Dos and Don’ts of Brand Awareness Videos Related Posts dave copeland Tags:#Facebook#web Facebook confirmed on Thursday that it scans private messages for links and records them as likes, according to the Wall Street Journal and other news outlets. The revelation undermines not only Facebook’s commitment to remove phony links but the company’s very credibility.Facebook has not kept secret its scanning of private messages for references to criminal activity. What is new is that it also looks for links and records those as likes. This practice gives the appearance that more people are liking more things on the social network.Kashmir Hill of Forbes asked, “Do over 6,000 people really ‘Like’ the Placenta Teddy Bear, or is that just reflective of the number of times a link to that page has been sent around in horror?”Facebook clarified the discovery, noting that the scanned links were counted as engagement, not endorsement. It also said there was a bug that had scanned links being counted as double, but it conceded that this was one of the ways it boosted the number of shares. But the main thrust of the statement was to stress that no private user information was shared. “Absolutely no private information has been exposed,” the company said, and “when the count is increased via shares over private messages, no user information is exchanged, and privacy settings of content are unaffected.”This statement misses the point. Facebook’s practice of scanning messages and counting links as likes isn’t a privacy issue. It’s common knowledge that what users do online – even in so-called private messaging – is potentially public. Rather, Facebook’s activity raises a credibility issue. It shows that the company is fudging the numbers when it comes to advertising.Last month, when Facebook said it may end up removing as many as 1% of all likes from the site because they were phony, experts were quick to note that the actual number of fraudulent likes, shares and comments was probably much higher, with some estimates exceeding 10% of all likes and shares on the site.At the time, we suggested Facebook was merely going through the motions of cleaning up the site.“It’s not in Facebook’s best interest to proactively solve this problem,” said Tom Corson-Knowles, an online marketer who consults with small-business owners on ways to promote products on social networks. “Facebook’s revenue is directly proportionate to the number of pageviews the site gets, and banning one percent of [pageviews] will cost the company a lot of missed ad impressions.”The latest news is more than a suggestion of impropriety. it’s an outright confirmation. Facebook is Becoming Less Personal and More Pro… A Comprehensive Guide to a Content Audit Guide to Performing Bulk Email Verification
Top Reasons to Go With Managed WordPress Hosting Google reportedly plans to roll up all of its texting/calling/video services — that would include Talk, Chat, Voice, and Hangout — into one platform called Babble, multiple unnamed sources are telling Geek.com. The same sources also claim Google will unveil the service at Google I/O this May, but didn’t provide a concrete launch date. When I asked Google to babble about Babble, a PR representative primly responded that the company doesn’t comment on rumor or speculation.Should Babble actually bubble to the surface at Google, it could consolidate many of the company’s disparate communication technologies, most of which have long had trouble playing nicely with one another. For instance, Google Chat is currently the only messaging option that works across various Google services — for instance, allowing users to text their friends via Gmail and then migrate those chats over to Google+ when the social network is opened. Babble holds the promise of making such chat work anywhere and everywhere within the Google universe and across all Android devices.And in an ideal world, the Google+ Hangout video chatting service would integrate directly within chats alongside Google Voice accounts, and file sharing in those chats would work through Google Drive. It sounds both neat and kind of awesome, but this sort of communication integration is something the search giant has never really managed to pull off.What This May Mean For iMessageIf it delivers on that promise, Babble could position Google to take on Apple’s successful messaging ecosystem, iMessage. Apple’s anywhere, any time messaging service, which lets users pick up ongoing chat sessions while moving from, say, an iPhone to an iPad or a Mac, originally won fans because it let users text each other without running up carrier texting charges. Then Apple began expanding iMessage, first opening it to Macs as a standalone Messages app that let laptops and desktops communicate with any iOS device for free via Wi-Fi. Combined with FaceTime for iOS and yet another standalone app for Mac computers of the same name, Apple had locked down the inherent features of Google Chat and Hangouts without the need of a social network. So by bringing messaging full circle — delivering it to iPod Touches, iPads and all Mac computers with the OS X Mountain Lion and iOS 5 upgrades — Apple neatly looped in nearly all of its devices in a way Google has never been able to match. But Babble could change all that.Babble could, theoretically, make it a lot easier for users to stay in touch with their friends and contacts across Google’s many different services — and that could be damaging to Apple. After all, the tightly managed yet smooth accessibility of moving between iOS and OS X is one of the many lock-in strategies that Apple employs in its “walled garden” philosophy.Google, however, doesn’t need hardware to ensure its services get into the hands of as many users as possible. An iPhone user could use Chrome as a browser, Gmail as a primary email client, and communicate to all their friends using Chat, G+, and Hangouts. Assuming Babble could pull that all under one umbrella, it gets easier to see how, at a certain point, an Android device would make more sense for users who primarily communicates via a slew of free Google services.Hardware is Apple’s strong selling point, but Google has shown time and again that an amazing suite of Web services will keep users locked in where it truly matters. As for the name, Babble certainly fits in the cheeky canon with the likes of Twitter and Jabber. Whether or not that’s simply a project codename or the real deal won’t likely come to light until May. nick statt Related Posts A Web Developer’s New Best Friend is the AI Wai… Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Market Tags:#Google
You’ve installed antivirus software on your computers, configured your operating system to update its security automatically and password-protected your Wi-Fi. So your home network is safe against hackers, right?Guess again. And then take a long look at your wireless router.What Can Happen (Hint: It’s Bad)For years, manufacturers of home routers have all but ignored security issues, at least when it comes to making sure that consumers update their firmware to close exploitable vulnerabilities. Let’s put it this way: Have you ever updated the firmware on your router? If not, odds are good that it’s got one or more security holes through which a properly motivated hacker could slip.Attacks on routers aren’t common, partly for logistical reasons that make them uneconomical for hackers. But that could change as technology evolves, criminal incentives shift and security tightens up in other areas. One big potential trouble spot: the embedded Web servers that many routers use for managing their settings — including, of course, security.Router manufacturers have done a lousy job informing users about firmware updates that would patch security flaws, and are even worse making it easy for users to obtain and install those updates. Such patches are seldom available through automatic services, forcing users to look up the fixes on manufacturer websites.“These are low-priced, low-power devices,” Tod Beardsley, a researcher with application security vendor Rapid7, said. Manufacturers “may not have the margins on these devices to provide ongoing software support.”To see what can happen when a flaw remains unpatched, look no further than a major intrusion in Brazil in 2011, when hackers broke into 4.5 million home DSL modems over the Internet. The modems were reconfigured to send users to malware-carrying imposter websites, primarily so thieves could steal their online banking credentials.From Brazil With LoveThat exploit in Brazil was similar to one that application security tester Phil Purviance recently employed against a wireless Linksys EA2700, which was released about a year ago. Called a cross-site request forgery, the technique allowed Purviance to break into the router’s embedded management Web site. Once in, Purviance found he could change the login information and remotely manage the hardware.“What I found was so terrible, awful, and completely inexcusable!” Purviance wrote in his blog. “It only took 30 minutes to come to the conclusion that any network with an EA2700 router on it is an insecure network!”Purviance found a total of five vulnerabilities in two Linksys routers, the EA2700 and WRT54GL. Separately, flaws recently found in Linux-based routers from D-Link and Netgear could enable a hacker on the network to gain access to the command prompt on the operating system, Rapid7 reported.D-Link and Netgear didn’t respond to requests for comment. Belkin, which bought Linksys from Cisco last month, said in an email sent to ReadWrite that the EA2700 was fixed in a firmware update released last June. Called Smart Wi-Fi, the firmware is available through an opt-in update service. What Hackers WantManufacturers have gotten away with sloppy security practices because breaking into wireless routers usually requires physical proximity. That made it far harder for hackers to bust into multiple computers, because they’d have to move from network to network in order to target them. Thus hackers have tended to favor blasting out malware-carrying spam from a single location over attacking individual wireless routers.But that could change. Industrial control systems that run manufacturing operations, power grids and other critical infrastructure are increasingly under pressure from cyberespionage campaigns. Vulnerabilities in these systems are as bad as in home routers. You can see just how bad is is via the search engine Shodan, which collects information on 500 million connected devices, such as routers, printers, webcams and servers, each month.In time, hackers will develop better tools and malware for breaking into hardware, and this technology will eventually find its way into the criminal underground.How To Safeguard Your RouterIn other words, it makes sense to safeguard your router now. Here are a few steps you can take to make your home network a less inviting target:In your router security settings, make sure you’ve changed any default usernames and passwords. These will be the first things any hacker tries, much the way a burglar jiggles a doorknob to see if it’s unlocked.Disable wireless access to your router’s management console, which allows you to manage its settings by pointing a Web browser to an address such as 192.168.1.1. Disabling wireless access means you’ll have to be physically plugged into the router in order to manage it, making it far more difficult to hack.If you’re sufficiently technically minded, consider replacing your router’s doubtless buggy internal software with an open-source alternative such as DD-WRT, Tomato or OpenWRT. While these options aren’t particularly consumer friendly, their firmware is less likely to contain obvious vulnerabilities — and will probably offer you some cool new features, too.Image courtesy of ShutterstockUpdated at 12:35pm PT to make clear that embedded Web servers, not embedded browsers, pose a security threat in many routers. Related Posts 7 Types of Video that will Make a Massive Impac… How to Write a Welcome Email to New Employees? antone gonsalves Why You Love Online Quizzes Tags:#belkin#Cisco#cybercrime#d-link#hackers#hardware#linksys#netgear#pentesters#security#wireless routers Growing Phone Scams: 5 Tips To Avoid
12 Unique Gifts for the Hard-to-Shop-for People… 5 Outdoor Activities for Beating Office Burnout GroovesharkNumber of Songs: 13.2 millionPrice (monthly): Free (unlimited) / $9 per month for premium Geographic Availability: Everywhere but Germany and DenmarkMobile Platforms: HTML5 Web app, plus Android and an unofficial Windows Phone appOffline Syncing: NoSound Quality (bit rate): VariesWeb App: YesKiller Features: More fluid catalog with rare (and sometimes unauthorized) materialUsers: 20 million monthly uniques (not the same as registered users) Related Posts SpotifyNumber of Songs: 20 millionPrice (monthly): Free for desktop (limited) / $5 – $10 for premiumGeographic Availability: 23 countries (mostly western Europe & U.S.)Mobile Platforms: iOS (iPhone & iPad), Android, Blackberry, Windows Phone 8, SymbianOffline Syncing: YesSound Quality (bit rate): 160 kbps on desktop & “low bandwidth” mobile; 320 kbps option on mobileWeb App: YesKiller Features: Ability to import local MP3s; 3rd party add-on apps are excellentUsers: 24 million RdioNumber of Songs: 20 millionPrice (monthly): Free for desktop (limited) / $5 – $10 for premiumGeographic Availability: 24 countries (mostly western Europe & The Americas)Mobile Platforms: iOS (iPhone & iPad), Android, Windows Phone, BlackberryOffline Syncing: YesSound Quality (bit rate): 192 kbpsWeb App: YesKiller Features: Vastly superior UI designUsers: Unknown DeezerNumber of Songs: 20 millionPrice (monthly): Free for desktop (limited) / $5 – $10 for premiumGeographic Availability: 182 countries (U.S. launch expected in 2013)Mobile Platforms: iOS (iPhone & iPad), Android, Windows Phone 7, BlackberryOffline Syncing: YesSound Quality (bit rate): Up to 320kbpsWeb App: YesKiller Features: Ability to import local MP3sUsers: 26 million RhapsodyNumber of Songs: 16 millionPrice (monthly): $10Geographic Availability: U.S. onlyMobile Platforms: iOS (iPhone & iPad), Android, Windows Phone, BlackberryOffline Syncing: YesSound Quality (bit rate): 128 kbps – 192 kbps on desktop; 64kbps on mobileWeb App: YesKiller Features: Sells high bitrate MP3s for downloadUsers: 1 million (paid) 4 Keys to a Kid-Safe App Tags:#digital music#grooveshark#rdio#spotify#streaming music It’s going to be an interesting year in online music. The all-you-can-stream music subscription space is set to heat up, with rumored Spotify competitors from Google and Amazon potentially in the offing and an already-huge European service called Deezer planning to launch in the U.S. In the meantime, there are already a number of music subscription services to choose from, depending on where you live. None of them are perfect. Spotify and Rdio generally the lead the pack, each with its own impressively massive library of music. Spotify wins points over Rdio for letting you import your own MP3s, whereas Rdio’s interface design, especially on mobile, is vastly superior to that of any other offering.Then there are solid offerings from Grooveshark and MOG, both of which face an uncertain future, for completely different reasons. MOG was acquired by headphone maker Beats Audio, which plans to launch a new service called Daisy this year. Meanwhile, Grooveshark has faced a barrage of lawsuits from record labels, who accuse the startup of copyright infringement, but remains standing… for now.Which service is right for you? It depends on how much you value things like audio control, design aesthetics, music selection and user control. A year from now, the landscape may well look totally different and we’ll be updating this post accordingly. For now, here’s a comparison of the major all-you-can-stream music services. john paul titlow 9 Books That Make Perfect Gifts for Industry Ex… MOGNumber of Songs: 16 millionPrice (monthly): Free for desktop / $5 -10 for premiumGeographic Availability: United States and AustraliaMobile Platforms: iOS and AndroidOffline Syncing: YesSound Quality (bit rate): 320 kbpsWeb App: YesKiller Features: Streams are high quality audio by defaultUsers: 500,000
Related Posts Why IoT Apps are Eating Device Interfaces What it Takes to Build a Highly Secure FinTech … Follow the Puck Tags:#Arduino#Hebocon#japan#Maker Faire#robotics#robots#Tokyo Since the first competition held in 2014 in Tokyo, Hebocon has spread over 25 countries and over 60 competitions has been hosted. In the latest International contest in August, participants hailed from Japan, Hong Kong, Taiwan, Singapore, Iceland, France and Hungary. It’s easy to mock the Hebocon awards for comedy effect alone, but the reality is that they bring robotics (albeit in it’s most primitive form) to those who either lack technical ability or might be creatively or technically blocked. As the creators encourage:” Go into a toy store and buy one of those moving toy dogs, rip off its exterior, and stick some cardboard on there, and you’d be looking at your original robot. Get some pieces of wood, sharpen them, and give your robot some horns: your robot’s attacking ability has just sky-rocketed. You might even get more creative and install a motorized weapon onto your robot. Didn’t quite work side effects of viagra and alcohol out? That’s Okay! That is what we call Heboi. Grab that faulty robot of yours, and participate in a Hebocon competition!”With sponsors like Arduino and Maker Faire and a cult following, it brings a sort of robotics to the masses. Cate Lawrence “If one crappy robot and another crappy robot fought each other — what would happen?”In an era where robots like Nao, Pepper, Sophia and Atlas manage to amaze us with their respective abilities to walk, learn, communicate in different languages, recognize different people and partake in heavy lifting, another suite of robots is hard at work lowering the bar of robotic achievement.Hebocon is an annual robot competition for the technically ungifted where 31 robots compete in sumo style wrestling matches where the robots try to push their competitors off a board through a combination of pushing, shoving, whirring and sheer persistence. The biggest challenge can be getting robots to move at all, let alone deliver attack moves and self-defence techniques. The World Championship was recently held in Tokyo.See also: Will robots finally take farmers’ jobs?The word Hebocon derives from the Japanese word Heboi, used to describe something that is technically poor, or low in quality and with this spirit in mind, robots are made with a bizarre array of equipment including fast food wrappers, instant noodle containers, sex toys, wind up toys and Barbie dolls. According to the organisers, “entrants will need compromise and surrender instead of ideas and technical skill.” Robots are actually penalised for having high tech features and assistance from the maker is not unusual in the competition, such as a helping finger to get the robot moving when a motor has failed. It a competition where failures in technical output can be thwarted by strategy and dogged persistence.The souls of robots that would be considered scrapheap fodder are respected, as winners in each round opt to attach parts of the losing robots to ‘carry on the will’ of those knocked out.Hong Kong representative Kit da Studio won the NicoTsuku award with his table-flipping robot. (The robot actually flipped itself over when it was trying to flip the desk.) Overall winner, Ricky Chan, built a robot called the “Robot-Controlled Controller Robot,” which consists of two components – a controller that looks like a tiger robot, and a robot that looks like a controller. How Myia Health’s Partnership with Mercy Virtua…
Tags:#automotive#Autonomous#car#driverless#FCA#featured#Fiat#Self-Driving#taxi#top#Uber#Waymo For Self-Driving Systems, Infrastructure and In… Related Posts Break the Mold with Real-World Logistics AI and… IT Trends of the Future That Are Worth Paying A… Uber’s self-driving project could have been a collaborative effort between the ride-hailing giant and a major automaker, according to a report by The Information.In the summer, Uber rejected an acquisition offer for the self-driving unit by an unnamed automaker. That led executives to discuss the possibility of further collaboration with automakers, to offset some of the costs of running the division.See Also: Intel to deploy 100 self-driving vehicles worldwide by end of yearUber has made self-driving partnership announcements in the past, with Daimler and Hyundai, and Toyota made a strategic investment in the company, aimed at the self-driving division. None of these have been major collaborations, the type that Waymo has with Fiat Chrysler Automobiles (FCA) or Cruise Automation with General Motors.It was reported last year that FCA was looking to partner with Uber and Amazon, though neither of these partnerships have been confirmed.There have been a lot of changes at Uber since the discussions were held. An internal investigation found multiple cases of harassment, co-founder Travis Kalanick stepped down as CEO, and Waymo launched a lawsuit against the company for stealing trade secrets.The lack of leadership and lawsuit may keep automakers away from signing major partnerships with Uber. The company has reportedly lost a bit of its value in the past few months, though revenue and usage is still growing.Without a dedicated partner, Uber could find itself far behind rivals in the self-driving market. Waymo has deployed 100 Chrysler Pacifica minivans as part of its partnership with FCA, and Cruise Automation is using GM’s Chevrolet Bolt EV cars to test an employee taxi service in San Francisco.Traditional manufacturers BMW, Fiat, and Delphi have partnered with Intel and Mobileye, creating a consortium dedicated to building all the parts for a self-driving car. Gozde Gorce 5 Ways IoT can Help to Reduce Automatic Vehicle…
This post was created by Anne Adrian, Social Media Strategist with the Military Families Learning Network.The photo embedded here was posted in Flickr by the U. S. Army
Military Family Caregiving Statistics from the RAND Corporation This photo was found on the Fort Hood Sentinel page.This post was uploaded by Rachel Brauner of the Texas A&M AgriLife Extension Service-Wounded Warrior Program and is part of a series of Military Family Caregiving posts published on the Military Families Learning Network blog.
12-25-15 Blog Post
What is Autism?Autism is a spectrum disorder, meaning it can range from very mild to very severe. The Autism spectrum is complex to the point that two individuals could both be on the high end of the spectrum but have completely different struggles, signs of Autism, and needs for treatment. Autism Spectrum Disorder (ASD) doesn’t discriminate, it can occur in all ethnic, age and socioeconomic groups, although it is more prevalent in males. The National Autism Association has a great article covering the “Signs of Autism,” along with general and developmental screening information that can be found here. The month of April is national Autism Awareness month. Earlier this month, we put together a collection of resources and discussions to help raise awareness and provide further education to those interested. Below are the different topics we discussed online.To join the conversation please leave a comment below or connect with us on Social Media. We are active on Facebook, Twitter, Instagram and we have a LinkedIn group. For more information on any of the above topics, please check out our handouts created to provide additional or condensed information.What is Autism?Understanding AutismCaregiving & AutismFinancial PlanningMyth vs Fact Financial PlanningThe financial challenges of ASD can be just as overwhelming as the emotional challenges. As the caregiver to an individual with ASD, it is important to plan-ahead. The Autism Support Network put together a financial game plan that you can incorporate, along with a trusted financial advisor, to ensure that you child is taken care of financially. Myths & MisconceptionsDespite an increasing understanding of ASD, misinformation abounds. Here’s how you can help in dispelling common misconceptions.You can test your knowledge with our Myth vs Fact worksheet below! Understanding AutismIn order to gain a better understanding of the challenges faced by those with ASD, we need to dig a litter deeper to identify potential signs.Individuals with autism often experience social impairments and communication difficulties along with repetitive characteristic behavior.The National Institute of Neurological Disorders and Stroke explains some of the common signs of ASD and gives examples of how individuals with ASD might find social interactions difficult as well as examples of repetitive and characteristic behaviors. Access the ‘Autism Spectrum Disorder Fact Sheet’ here!Autism & CaregivingParents have unique experiences and challenges that they face as caregivers to individuals with ASD. Learn how you can gain a new perspective by stepping into the shoes of a caregiver to someone with autism.David Royko wrote a piece for Parents Magazine entitled “What It’s Really Like to Raise a Child with Autism.” There are many ‘eye-openers,’ within his post that might help those who are not the primary caregiver to an individual with autism, better understand some of the experiences parents face. This MFLN-Military Caregiving concentration blog post was published on April 21, 2017.
Talking with Kimberly Bisanz MFCS, RDN, LDN, CDE 7:24 Kimberly Bisanz MFCS, RDN, LDN, CDE Share your thoughts on MDI and join us May 30, 11:00 am ET. “Talking with Kimberly Bisanz MFCS, RDN, LDN, CDE” Recently I had the pleasure of talking with Kimberly Bisanz MFCS, RDN, LDN, CDE, our presenter for the upcoming free webinar The ABC’s of MDI: Gaining a working knowledge of Multiple Daily Injection insulin therapy, Wed, May 30 11:00 am ET.Kim shared her story about becoming a Registered Dietitian and her passion for helping people with Diabetes. Listen to this short podcast to find out more about MDI. Audio Player00:0000:0000:00Use Up/Down Arrow keys to increase or decrease volume. 1.
You can now edit R3D files natively within Final Cut Pro X! In this video tutorial from RED Digital you’ll learn an FCPX based RED workflow, including working with camera files without transcodingAs Apple continues to improve Final Cut Pro X for the professional video editor, one welcome feature addition is the ability to edit RED files natively within the app. In the following video tutorial you’ll be walked through a RED workflow in FCPX. Topics covered in the video include importing, accessing and modifying RED metadata and RED RAW file settings, as well as enabling RED Rocket for use with Final Cut Pro X.The example shows RED footage shot at 5K, another recent feature boost for FCPX. Video editors with a RED Rocket card installed on their system can take full advantage of this high resolution playback. Users without a Rocket will have their playback quality throttled down in FCPX for best performance.Check out this useful video tutorial on RED workflow in FCPX:
Horror is a very specific genre that calls for some unique lighting techniques. These five cinematography tips will make just about any horror film more stylized and effective.Horror films are all about tone, texture, and mood. Unlike many other genres that rely more heavily on other elements (dialogue, plot points, etc.), great horror films are all about style. That’s not to imply that a great horror film shouldn’t also have excellent dialogue and a great plot, but rather that those elements often take a back seat to the immersive mood and experience that a great horror film delivers.The two most important elements in creating that mood are sound design and cinematography, the latter being what we’re going to focus on here. Unlike lighting a comedy or drama, more rules can often be broken when shooting a horror film, and in many cases that translates to a more effective final product.If you plan on shooting some horror material in the future, then this article is for you. The five cinematography tips listed below will serve as some fundamental guidelines that you can follow throughout your time on set:1. Shoot Through ThingsIn the context of a horror film, this benign scene becomes something more sinister. Image from ShutterstockSome horror filmmakers are drawn to extreme closeups, but in my opinion doing the exact opposite is far more effective. Rather than always filling up your frame with your actors faces (just because it looks intense), challenge yourself to go wider.Imagine a scene where an actor is sitting alone in their kitchen. An extreme closeup on their face may show us some added emotion, but a wide shot taken from outside the house (looking in) could be far more powerful. Not only are you showing the isolation of the character, but you’re also creating a voyeuristic and unsettling feeling by shooting through a pane of glass, which is a technique that can be very effective under the right conditions.2. UnderexposeDavid Fincher’s Zodiac. Underexposed and super scary. Image from IMDbAs DPs, we have it drilled in our heads to always expose perfectly. We have more tools than ever (both in camera and otherwise) that enable us to nail our exposure. Though, in some cases, that isn’t what’s going to serve the story most effectively. On a horror film, underexposing can be extremely effective as it’ll leave more areas of the frame in the shadows and create a more mysterious feeling.Although you could technically expose normally and just color grade your footage to darken it in post, the end result won’t be quite the same. You want to actually light your scene in a way that feels organically underexposed, and bring that out even more in the grade. Don’t push things too far though, or you won’t be able to bump it back up in post if needed. About a stop of underexposure is all you need to set the tone.3. Use HazeEven the Exorcist is made scarier by fog. Image from IMDbUsing a tasteful amount of haze (or fog) can add a lot of texture to your scene. This is one of the oldest tricks in the book, but it’s still used on nearly every set (and for good reason). There’s absolutely no substitute for the look and feel that haze can bring to your scene, and it’s especially effective when it comes to the horror genre.Use a hazer or fog machine to add just a touch of haze to your scene, and be sure not to go overboard. A little bit of haze will go a long way, and much like underexposing, it can really help to set a unique and mysterious mood to your scenes.4. Don’t Be Afraid of Colored GelsBeyond the Black Rainbow. Below the Red Gel. Image from IMDbI almost always avoid using colored gels when shooting, unless I’m using them to correct the color temperature of a light (for example, balancing tungsten to daylight). That said, if I’m ever going to use them, it’s on a horror film, as that’s one of the only genres where I feel they can work exceptionally well.Red gels in particular can be really effective for horror, as the color red can inherently make your viewers feel unnerved. Avoid using colored gels in the way that a photographer might (such as on the rim light) and instead use them on your key. Let’s say you’ve got a scene that takes place in a dark hallway of a club. If your key light has a red gel on it, it will bleed over the faces of your actors and create a really stylized look. Again, know when to use this and when not to. If you mix colored gels with regular lighting (or natural light) you may just wind up with a strange looking image.5. Find Unique AnglesSome films are horrifying for different reasons. Image from IMDbThe most obvious example of a unique angle that works well for horror is the dutch tilt, though just about any unconventional angle can help play into the vibe of your film. Much like the other tips on this list, you want to use your camera angles to create an unsettling feeling within the viewer, and the best way to do that is to create an image that looks off balance. That’s why the dutch tilt works so well.Other examples would be a bird’s eye view or a very low angle shot looking up. Both of these are unique perspectives that we rarely see on film, and can really help to jolt the audience into the headspace of the characters. Always be sure that whatever extreme camera angle you’re going for still suits your scene, as the last thing you want is to stylize a scene or moment in a way that isn’t true to the story.Here are a few more thoughts, tips, and tricks from PremiumBeat dealing with the subject of cinematography:Cinematography Tip: Use Fog To Add Depth to Your ShotThe Art of Perspective and Symmetry in CinematographyPainting With Light: How To Fundamentally Approach The Craft Of CinematographyWhat are your favorite horror-centric cinematography techniques? Let us know in the comments below!
The grip’s job is one of the most important and difficult on a film set. Let’s take a look at the details and see if gripping is right for you.Film sets use large, heavy, and expensive equipment — day in and day out. The grip department is tasked with building and securing this equipment in the safest way possible. Gripping is easily one of the most physically demanding jobs on the entire set, but muscles alone won’t get you a callback for more work.In this article, we’re diving into the jobs of the grip department — exploring the available positions and their associated responsibilities, and taking a look at a few of the essentials to bring with you to set. Then we’ll examine what it takes to be a great grip.The Grip DepartmentImage via Sergey Lavrentev.The Key Grip runs the grip department. Key grips work closely with the head of the electric department — the Gaffer — as well as the Director of Photography and the camera department to create the set, shape the light, and secure and operate the camera and lighting support systems.The Key Grip’s second in command is known as the Best Boy Grip. The Best Boy typically passes decisions made by the DP, Gaffer, and Key Grip to the rest of the grip team in order to build the support systems needed for each shot.Depending on the needs of the production, grips who specialize in specific machines and equipment such as jibs, cranes, and large hydraulic lifts known as “condors” may get tapped to build, maintain, and operate other support tools the shoot needs. The most common of these specialists is the Dolly Grip. Dolly Grips build dolly tracks and are responsible for moving the camera and necessary operators during the shoot.What is a Grip?Image via 9387388673.Grip work is usually some of the most strenuous physical labor on a production. Tasked with building, rigging, and operating all camera and lighting support, as well as implementing indirect lighting techniques, grips provide the foundations for any production.The term “grip” is a carryover from the theater. Theater grips are stagehands tasked with moving scenery between acts — or as otherwise needed.Collaboration with the Camera DepartmentImage via gnepphoto.In film, grips work under the camera department to build any support attached to the camera — and, if needed, operate those support mechanisms. This includes (but is not limited to) dollies and tracks, cranes and jibs, car mounts, and process trailers.The primary responsibility of the grip, in this role, is to ensure safe and secure rigging and operation of the camera and its associated equipment. Because of this, all grips must have an intrinsic awareness of anything that could affect the stability of a load.Collaboration with the Electric DepartmentImage via Khondee.foto.The grip’s second role is to work closely with the electric department and the Director of Photography to shape and manipulate light.While grips don’t handle the lighting fixtures themselves, they build and operate the stands, lifts, and other rigging for the lights. They also perform the critical tasks of rigging silks, scrims, flags, and other light manipulators to get the light quality the Director of Photography wants.This discipline breaks down into two component functions: passive fill and negative fill.Passive FillPassive fill refers to bounced or reflected light. With the use of tools like bounce-boards, reflectors, silks, and other diffusers, grips shape and fill areas of darker illumination in the shot.Negative FillNegative fill is the opposite of positive fill. Grips use flags, scrims, and other “cutting” tools to block light to draw the eye to the subject of the frame — or darker areas — in order to create the character of light the the DP wants.Tools of the TradeImage via gnepphoto.The grip’s toolbox is likely the most diverse of any department’s. Grip trucks store and move this array of tools from location to location, and they require their own skill-set for effective navigation.Outside of equipment provided by the production, each grip should come to the set with a few essentials — regardless of their level of experience.Boots: Wear a sturdy pair of boots that cover the ankle. The best boots for grip work have rubber soles with great traction, steel toes, and lace all the way above the ankle.Gloves: Bring a solid pair of work gloves. The best gloves have leather palms and polymer guards on the knuckles and the top of the hand. These provide a significant increase to grip tension, while protecting the wearer’s hands from fatigue and injury when carrying, securing, and tightening components of heavy equipment.Hats: Film lights are extremely bright. Billed hats and caps allow grips to block out the light so they can clearly see the loads they are securing.Headlamps: Film sets can get dangerously dark during the lighting process. Headlamps keep grips (and those around them) safe, not only by illuminating the path, but also by increase their visibility while hauling heavy equipment.Toolbox and Belt: A toolkit is essential for gripping. Yours should have an array of wrenches, screwdrivers, hex keys, rope, and a good pocket knife. A tool belt is extremely handy for keeping your most-used tools handy. Is Gripping Right for You?As I mentioned before, grips perform strenuous manual labor on set. To effectively grip, one must have a strong physique and the ability to move quickly and safely through potentially hectic and crowded locations — while carrying loads of equipment that can quickly get into the hundreds of pounds.In addition to the physical demands of the job, grips must understand set hierarchy and take orders from different department heads to complete their tasks.Perhaps the most important skill for any grip, however, is an acute sense for safety. The primary responsibility of the job is securely rigging extremely heavy equipment — above and around the cast and crew.Precautions and failsafes must always be at the top of every grip’s mind while rigging — there are few positions on set that can lead to as much calamity, if not executed properly, like the grip’s. Severe injury and death can and does occur on set. When this worst case scenario occurs, it is often the result of a lighting fixture — or another piece of heavy equipment — not being secured properly and falling on unsuspecting members of the crew.When gripping, always remember that you are engineering against forces of nature. Only with a very healthy respect for the forces at work against your rigs can you effectively protect fellow members of cast and crew.Grip work most certainly is not for everyone, but great grips are always in high demand. If you’re considering pursuing this career path, work hard to learn the equipment and observe proper safety precautions.Looking for more articles on the film and video industry? Check these out.First-Time Filmmakers: Finding No-Budget Locations for Your ProductionSet Tone and Atmosphere by Mastering the Establishing ShotIndustry Insights: How to Sustain a Career as a FilmmakerThe Four Most Dangerous and Avoidable Accidents on a Film SetOn the Market: Five Great Key Lights for Five Different Budgets
Podcast: Play in new window | Download (Duration: 31:41 — 14.8MB)Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSSThere are almost as many theories about how the sales climate has changed as there are studies done about the sales process. But Mike Schultz decided to take a different approach when he wanted to know what made the biggest difference between sales winners and their closest competitors – he went to the customers. On this episode Mike shares the results of his survey of 900 customers about their experience with a winning salesperson and gives some simple, actionable things that sales professionals can and should do to become winners in sales.Those who win in sales do things differently, find out what it is on this episode of In The ArenaClick To TweetWhat has changed in solution selling over the years?Contrary to articles that have been published lately about the end of solution sales, solution sales is very much alive and well. But it doesn’t work like it used to. Those who still use a solution sales model effectively combine their SS approach with relationship sales that is focused around value. The point is that relationships alone are not the core of what will get you the sale, but if you don’t have an established relationship with your prospect you’re much less likely to gain the trust needed for your solution selling approach to work. You can hear the details from today’s guest, Mike Schultz, on this episode.Does your buyer believe that you get what they are trying to do?Sellers who consistently win are able to do what it takes to understand the goals of their prospects, communicate that understanding, and come alongside the prospect to help them figure out how to get what they want. That’s an approach that doesn’t contain near as many pitches, it’s a consultative approach where the salesperson is a trusted advisor rather than an adversary who’s trying to “sell” them something. If you’re in need of a fresh boost of inspiration about where to improve your sales approach, this is the episode for you!Candor is the sales conversation is how you become a trusted advisor, on this episodeClick To TweetSales winners are pros at collaborating with their prospects.In many ways the type of relationship you are able to establish with your prospect will determine how successful you are at getting the sale. If you’re seen as a collaborator, someone who is helping them achieve their goals, you have a great deal more influence not only over their buying decision (from you) but over the course of their business as well. How do you build a relationship that is one of collaboration? The main tool you can use toward that end is questions. Find out who they are, what they do, what they’re hoping to accomplish, and truly come to understand why it’s so important to them. When you do, you’ll be able to see more clearly how your service or product can help them accomplish their goals.Becoming a collaborator with your prospects helps them make better decisions.Naturally, as a salesperson you want to get the sale from your prospect. But you should never want the sale more than you want to help your prospect make the best decision for their situation and need. Building trust is key in doing that. You need to communicate to your prospect that you are committed to helping them succeed in their goals, that you are eager to lend them your expertise to help them make better decisions. It’s about your virtue of purpose, the belief that your prospect develops that you are truly FOR them. That requires candor and straight shooting even if it’s not something the prospect wants to hear. Find out more from Anthony’s guest, Mike Schultz, on this episode.If you don’t bring candor to the sales conversation you’re of no value to a C level executive at allClick To TweetOutline of this great episode Anthony’s introduction to this episode! Why Mike decided to do a survey about those who win in sales. What has changed in solution selling over the years. What kind of relationship selling makes a difference? Winning sellers drive their own demand. Establishing trust and helping clients make better decisions. Using collaboration with the prospect in the sales process. What salespeople should do differently in order to win. How you can connect with Mike Schultz.Resources & Links mentioned in this episodewww.RainGroup.comMike’s report – What Sales Winners Do DifferentlyMike on TwitterMSchultzATraingroup.comThe theme song “Into the Arena” is written and produced by Chris Sernel. You can find it on SoundcloudConnect with AnthonyWebsite: www.TheSalesBlog.comYoutube: www.Youtube.com/IannarinoFacebook: https://www.facebook.com/iannarinoTwitter: https://twitter.com/iannarinoGoogle Plus: https://plus.google.com/+SAnthonyIannarinoLinkedIn: https://www.linkedin.com/in/iannarinoTweets you can use to share this episodeHow sales is a zero sum game – you win or you don’t. Learn how to win on this episodeClick To TweetA good relationship doesn’t WIN the sale, but if you don’t have it, you’ll lose more than you winClick To TweetSubscribe toIn the ArenaApple PodcastsGoogle PodcastsAndroidby EmailRSSOr subscribe with your favorite app by using the address below
Imagine that you have a task to complete. You need to roll a 100-pound boulder up a steep hill. It’s really difficult, but somehow you manage to do it.Now, you have to roll the boulder up the same hill again. You’re going to be smarter this time. You look around and find a path that is less steep. Progress! You roll the boulder up the hill again, and you get to the top faster. Because you were smart, you were more productive, right?New day, same boulder, same hill. You’re going to be really smart this time. You strap the boulder onto some apparatus and you use a motor to pull the boulder to the top of the hill. All of this takes you half as much time as pushing the boulder, and you aren’t nearly as tired. In fact, you could move the boulder up the hill ten times if you had to. Now you have hacked your way to being super productive, right? You’ve leveraged technology to do your work for you.But this isn’t productivity. This is doing something efficiently. This is why your productivity hacks don’t work. How fast and effective you can do something doesn’t mean it’s the right thing to do. That’s missing the starting point.If you want to be productive, the first question you need to ask yourself is “What is my work?” Unless you find deep meaning in rolling a rock up a hill for no reason, then you shouldn’t be rolling a rock up a hill. Some of the tasks you are doing are just that: tasks.The second question you need to ask yourself is “What tasks will produce the results I want and need?” There is a lot of work that shows up in your world that looks very much like rolling a rock up a hill. It takes time and energy, but it doesn’t produce any real, measurable results. It doesn’t move you any closer to your goals.The real “productivity hack” is sitting down alone to decide what your real work is, what work you can invest yourself in, and how you plan to make a contribution. The best productivity hack is blocking the time to do the work that produces the results you want from your life, a big part of that life being your work, and work being one of the ways you make a contribution. Essential Reading! Get my 3rd book: Eat Their Lunch “The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition.” Buy Now
The scribe is a critical role in sales meetings.If you make team sales calls, it’s important that each person knows their role. Someone needs to lead the sales call, and the rest of the team needs to know what their role is in creating value in support of the lead salesperson.But someone on the team needs to play the role of the scribe. Someone needs to take notes on who says what.How to Take NotesThe scribe’s role is critically important. What your dream client says is a clue that it is important to them. So the scribe needs to write the person’s name and what they said. The scribe should also write any questions the stakeholder asked, as well as any comments or remarks they made in response to something somebody else on their team said. Later on these notes are to be critically important to you.The notes you take our record of what stakeholder believes is important. It shares with you some idea it provides you with some idea of what they believe is important why they believe it’s important and what they need. Their questions provide an even greater insight into what your prospective client believes is important, and even more what they’re concerned about.Later, when you are planning future sales meetings with this prospective client, developing a solution, or strategizing on how to win, you will find these notes extremely useful.When You Get Back to the OfficeWhen you get back to the office, review your notes. Write additional notes that capture your thoughts, ideas, and comments. Adding your thoughts to your notes will solidify your memory and help you develop an even greater strategy for winning.But equally as important, these notes, especially the questions, give you an opportunity to communicate your interest in their business and your attention to detail.By writing an email summarizing what you heard in the meeting and providing additional information to the responses to your dream clients questions, you prove that you were laser focused on what they needed, that you were listening, and that you understood the nature of their question and the underlying concern. Sending an email establishes you as someone who can be trusted, because you cared enough to listen, because you paid attention to details, and because you followed up.What Note-Taking CommunicatesI’ve seen salespeople in meetings with no pen or paper. I’ve seen salespeople in meetings with paper and pen without taking notes. I’ve seen these same salespeople struggle to remember the details of meetings and fail to follow-up on important points. But even more importantly, I’ve seen salespeople lose an opportunity to establish relationships with multi-million dollar prospective clients.The role of the scribe is critically important. Sales interactions are too important not to capture.
Dissonance. The word means a lack of harmony. It means something isn’t right. There is a tension that you can feel. It’s annoying, and then it is agitating.Dissonance is an excellent word to describe the state in which you find many of your dream clients, those clients for whom you could create breathtaking, jaw dropping, earth shattering value and who would be willing to pay you for it. But there is one problem: they’ve learned to live with the dissonance. The status quo has taken root.Dissonance Is an OpportunityDissonance is an opportunity. It’s an itch. You can use the dissonance that your dream client feels to create an opportunity.You can explain the source of the dissonance. You can provide a label, give it a name, and objectify it. Once it is an object, you can point to the source of the dissonance, the root cause.Maybe the source is a major change in economic conditions. Or perhaps the root cause is that the assumptions underlying your dream client’s business model are no longer true, that their model is now threatened. Whatever the cause, you can teach your dream client what has happened, what has changed, and why they need to change.Making the Case for ChangeThe dissonance doesn’t come with its own proof. But that proof is available. There are news stories being written about the cause of the dissonance right now, if you are willing to invest in reading The Wall Street Journal, The New York Times, The Economist. The proof is already being written about in business journals and spoken about at conferences. Fortunately, your dream clients are heads down working, and they expect some savvy, value creating salesperson to be looking out for them. If it’s not you, it could be.The compelling case for change isn’t easily made. It takes an investment of time and energy to build a burning platform. It’s even more challenging to jump off the burning platform and move to something better. But the compelling case for change begins with dissonance. Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Now In what areas do your dream clients feel dissonance now?How to you agitate that dissonance and teach your dream clients the root cause and the compelling reason to change?What evidence is available to help you make your case?
A self-proclaimed anti-Maoist group in Maoist insurgency-hit Bastar region of Chhattisgarh, which was dissolved within hours after the removal of controversial police officer Mr.Shiv Ram Prasad Kalluri from Bastar earlier this year, has been formed again.The Action Group for National Integrity popularly known as “AGNI” came into existence for the second time during a recent meeting of “imminent citizens” of Bastar at Jagdalpur district headquarters of the region.“The former convener of the AGNI Mr.Anand Mohan Mishra and representatives from some other organizations like the Bastar chamber of commerce met at Jagdalpur on April 5. Many imminent citizens stressed on the need of the existence of AGNI during this meeting. After this meeting, Mr.Sampat Jha and Mr.Subba Rao (former members of the ANGI) have decided to announce that the AGNI has been regrouped again,” said a statement circulated by the AGNI.“With the regrouping, it has been decided to establish AGNI’s branches in other districts of Chhattisgarh and other states also. All the states, which are affected by Maoist violence, will be included in the AGNI,” the organization added.The AGNI was formed last year after the dissolution of notorious Samajik Ekta Manch, an anti-Maoist organization formed by the members of former anti-Maoist militia Salwa Judum with the support of a section of the then Bastar police top brass.Many members of the Samajik Ekta Manch were accused of an attack on the house of a freelance journalist in Bastar last year and in many other such incidents.The existence of Samajik Ekta Manch in Bastar coincided with many incidents of attacks on human rights activists and campaign against journalists covering this conflict-hit region.The new edition of the AGNI also involves many members of the Salwa Judum which was banned by Supreme Court in 2011.These anti-Maoist vigilante groups along with the then team of IPS officers in Bastar headed by Mr.Kalluri were in news for their controversial statements and their hostilities towards journalists covering the region and human rights activists.The AGNI members were disappointed with the removal of Mr.Kalluri from Bastar and had disbanded their group within hours. Other IPS officers were also removed from Bastar after a few days after Mr.Kalluri’s transfer.